Newsletter No. 44, 2018

Industry News

The anniversary exhibition sets new records

The 20th CJF Child and Junior Fashion 2018. Spring anniversary exhibition has finished its work. This spring CJF has set new records in quantity of the presented brands and in the number of visitors who arrived from all around the country and from abroad.

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Lucky Child presented a collection for FIFA World Cup

Russian company Lucky Child has produced a collection of clothes for children for FIFA World Cup 2018 in Russia®. The collection was presented at CJF - Child and Junior Fashion 2018. Spring. It is for the first time that a company producing clothes for the little ones receives a license of such a high level and status. The experience of Lucky Child deserves a close attention with no doubt.

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LADNO has extended a product range of blouses

LADNO, the largest sewing enterprise of Krasnoyarsk, a Russian manufacturer of school uniform and formal clothes for children, has presented a collection of knitted and shirt fabric blouses at the exhibition. Nadezhda Myshenkova, Deputy Director of the company, told about their manufacturing and advantages of their products.

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Murlyka® school uniform is recognized by schoolchildren

Murlyka®, a factory from Ivanovo manufacturing clothes for children, presented school uniform and blouses which received a high appreciation from the customers.

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Artie®: from Armenia with love

A new collection of Artie®, a young brand of clothes for children made in Armenia, was presented at the CJF 2018. Spring exhibition.

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Minimi is looking for partners in Russia

Minimi®, a Polish brand of clothes for children, is planning to enter the Russian market and is searching for local partners. The company had its own booth at the CJF exhibition where it presented a collection of elegant and formal dresses for girls.

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Moonky®: minimalism and boho style

Young brand Moonky®, which had been restarted in new style a year and a half ago, became one of the participants of the exhibition zone named The Territory of Russian Start-ups, Small and Micro Business.

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Tri Medwedya: soft and sensible clothing

Natural fabrics, soft pastel colors these are distinctive features of the products for newborn babies manufactured by Tri Medwedya, a factory from Bryansk. Besides clothes, the company also produces various accessories for children, toys and learning games, bedclothes and baptizing sets.

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Nufocey Batch®: a brand to be remembered

This exhibition booth with an unusual name Nufocey Batch remained in the memory of many visitors with bright color prints and original tailoring. The brand is a newcomer to the exhibition, although many customers remembered it. It happened, in many aspects, because of the brand presentation which included a fairy tale about the history of the brand creation, and a book dedicated to the brand name, and nice brand souvenirs.

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Limpopo presents a full newborn baby set

A really spring time and tender looking stand was made by Limpopo, who presented goods for newborns under the brand name GulSara® at the exhibition. This manufacturer from the city of Naberezhnye Chelny has been the major supplier of goods for newborns in the Volga region since 2000. This company took part in the CJF spring edition for the first time this year.

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Karina Kino® presented a unique print collection

Karina Kino®, a designer clothes brand, presented its collection of children clothes at the Territory of Start-ups, Small and Micro Business.

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Exhibition Life

Trend tours gathered buyers from all around the country

Trend tours became a good tradition of the CJF exhibition. The live format of the trend seminar using samples from the exhibitors collections brings together more and more professionals year after year. We talked to Ksenia Leri, the founder of the TrendSquire analytics and design Bureau, the organizer and the manager of the tours, about the main impressions of the just ended exhibition and the most interesting exhibitors stands.

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Anna Balandina: successful sales start from shop window

Visual merchandising and design of shops for children: How to avoid mistakes and how to make a successful retail shop? World trends in shop design, this seminar became one of the most popular events of the CJF supporting program. The seminar was given by Anna Balandina, the head and the founder of VM Guru Agency, and a leading expert in commercial VM.

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Directors Club

Irina Nikiforova, There should be the only standard for school uniform the standard of quality

Peremena®, a maker of school uniform, celebrated its 20th anniversary. It is a serious period behind which theres a lot of work and recognition of schoolchildren, who are the main customers. Irina Nikiforova, the head of Peremena® Factory, tells about the results reached by the company.

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Piccino Bellino®: our suits embody nobility, elegance and grace

There are plenty of brands working in the segment of elegant clothes, and it is quite difficult to offer something really unique and competitive. Piccino Bellino®, a young Russian brand managed to do it: over only two years the sales geography of the brand has occupied 56 big cities of Russia. Olga Lyashchenko, Creative Director of the company, gave more details about the brand.

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Irina Korotenko: We continue to dream. And to produce!

The I Love To Dream® clothes brand is a frequent exhibitor at CJF. Unusual prints, European design, convenient templets, and high quality of manufacture attract attention of the buyers and childrens clothes fashion experts. Irina Korotenko, the founder and the owner of the company, speaks about the advantages of the present collection and about business details in a sophisticated segment of fashion for teenagers.

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Roman Mikhnenok: if a girl wears Malinoffka®, she feels happy

Manufacturing of outdoor clothes for Roman Mikhnenok is not just a business, for him it is a passion and a labor of love. No matterwhether the companys track record is very solid, they are always searching for new ways of development. This year, the company has produced its first items for boys. The General Director of Mikhnenok Fashion House told about their new product specialties, and their Malinoffka® brand.

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LETTY® added over clothes to the collection

The LETTY® clothes for children are already well-known to the customers. Buyers from different regions like to purchase nice and stylish dresses and school uniform of this brand. LETTY® use only trendy European fabrics of the best quality in their collections of clothes for children. Olga Ivanova, the founder and creator of the brand, speaks about the results of the season and tells how the collections are created.

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Childrens Catwalk

CJF Childrens Catwalk: from school uniform to outer garments

A new season of the CJF Childrens Catwalk 2018. Spring, took place on 19-21 February 2018 in Moscow within the 20th CJF Child and Junior Fashion. Spring international exhibition.

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