Subjects

Toys – are a universal tool to cognize the world. Everyone plays them.

Arts and crafts help little ones to open new doors to many new wonderful worlds. Development of any child depends of his or her ability to adapt to changes. The skills learned in childhood are essential in the adult life that is why we have to encourage creativity and curiosity. Goods for arts and crafts for children give the best opportunity to do it.

Licensing is the process of leasing a legally protected (trademarked or copyrighted) entity to subsequent use in various products. A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. The licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor. Many cartoon characters have wild commercial success. They have become globally known brands used in licensed products. Today, the market of cartoon characters is on the rise. There are thousands of licensed products which include both non-food items and foodstuffs.

The Mir Detstva exhibition is a platform for comfortable networking between licensors and manufacturers of children's goods, retail and wholesale distribution companies, aimed at increasing sales and promoting their brands in the children's goods market. The programme of supporting events includes more than 30 seminars, master classes and workshops by well-known licensors and branding experts Within the framework of the exhibition, the license marketplace, which has already become a traditional one, is held.

The Supplementary Education for Children sector is aimed to help educational content developers of private and public schools, teachers, tutors, psychologists and resource teachers.

Children play all the time exploring the world around them. That is why children’s and preschool furniture deserves a special attention because it is what children come into contact the most. Colorful furniture and surroundings have numerous benefits for children. They enhance their mood and develop imagination and creativity. Preschool and home furniture has to be not only colorful and nice looing but also safe. The children’s furniture manufactured today combine comfort, functionality, reliability and interesting design. It has to adapt to the needs of children and facilitate their balanced and all-round development.

Physical development is an important area of overall wellbeing of children. It influences health, personality development, academic progress, etc. All parents want their children to be healthy and strong. Engaging in outdoor activities using sports facilities is not only fun but also teaches agility, dexterity, coordination and endurance. Sports facilities and equipment showcased at Mir Detstva are intended for outdoors, public and pre-school centres. When children use high quality and safe sports equipment, they learn to love sport and healthy life style.

Christmas and New Year are wonderful family holidays in Russia. Children especially like it. Most of us loved those winter days when family members started decorating the house before those big events. Times pass but children stay the same. They still feel the anticipation before the winter holiday season.